By James Haldoe
5 Common Social Media Marketing Mistakes to Avoid in 2023
Most businesses know that social media is a powerful tool for marketing, but many still make common mistakes that can hurt their results. In this post, we'll look at five of the most common social media marketing mistakes and how to avoid them.
Not having a social media marketing plan
it’s no secret that social media is a powerful marketing tool. But what many businesses don't realize is that simply having a social media profile isn't enough.
If you do not have a social media marketing plan, it is time to develop one. Many companies and businesses use them as their primary way of connecting with clients or customers through the internet lens - meaning they post content such things on Facebook updates that are relevant at any given moment in order to attract followers who may purchase products from this client's business venture.
Not defining your target audience
You need to define your target audience first. This will help you understand what they want, which in turn helps with content strategy and marketing tactics too!
What's my ideal customer? Who are they going to be looking at when we start including ads on our website or social media pages - maybe something like this: "Imagine if these were the features of our product." It may sound silly but sometimes just getting clear about who YOU'RE trying to sell stuff TO-can really open up new possibilities for how people might receive information ABOUT YOUR SERVICES/INFORMATION.
Failing to engage in conversations
The best social media strategy is one that engages customers in conversations. If your business doesn't take advantage of this, then they're missing out on an opportunity! What's considered an average response time on social media? For starters, let's look at what customers expect in terms of response time. From the 2020 Sprout Social Index™, 40% of consumers expect brands to respond within the first hour of reaching out on social media, while 79% expect a response in the first 24 hours.
Relying too much on automation
As you can see, relying too much on automation not only makes your brand lose the human touch, it also can result in embarrassing moments. This is especially the case when you use traditional rule-based automation tools.
Advanced automation tools are preferable because they use triggers, allowing brands to engage customers based on their behavior. This way, brands can leverage the micro-moments recorded by social media users.
Not tracking analytics
Your strategy book should be a living document. You have to keep improving it. But for you to do this, you must be in a position to see the impact of your past actions. Insights into what you have done in the past and the results you got out of it will help you plan for the future. Find a good analytics tool and assess your performance.
By tracking your analytics, you will be better placed to create targeted marketing strategies that will improve the quality of your brand following. Monitor customer engagement, conversions, buying trends, and your growing influence in your eCommerce niche on social media.
